- Do something illegal.
- Do something immoral.
- Do something stupid
And as a bonus, definitely put it all on social media.
As a former reporter and news producer, these are three sure-fired ways to get media coverage. If you’re not inclined to embarrass yourself or your company, try some other suggestions for positive coverage:
- Research targeted reporters and editors and find out the kinds of stories that they like to cover. Don’t bother pitching story ideas about financial success to a reporter with a diversity beat—but do figure out how a diverse culture creates financial success. Know your gatekeepers and find stories that trigger their interest.
- Is your company first/only/best at a product or service? Don’t discount the news value of being first to market.
- What is the story behind a product/service? Find those storytelling opportunities and present case studies that show how the end user moved the needle with your company’s help.
- How many experts do you have? God help you if you have a company full of self-appointed experts, but surely there are a few legitimate experts in your field. These thought leaders would be excellent columnists for media platforms.
- Are children or animals involved? Sorry for pandering to the media, but if kids or furry creatures are engaged in your business it increases the chances of coverage.
Interested in learning more? Drop me a message at mkathrynschmidt@gmail.com
Schmidtcomm's Blog 